Privacy Policy
Cookies & Data Usage
Updated: 15th May 2026
1. What Cookies Are
Cookies are small text files stored on your device when you visit a website. Cookies may be "first-party" (set by our website) or "third-party" (set by external services).
2. Cookie Consent
Where legally required, we ask for your consent before placing cookies that are not strictly necessary (for example analytics and marketing cookies).
You may change or withdraw cookie consent at any time via your browser settings or cookie preference tools on our website (where available).
3. Cookie Table
Note: Cookies may change over time depending on browser/device, your consent settings, and updates made by third-party services. The table below provides typical examples.
Strictly Necessary Cookies
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| cookie_consent / cookie_preferences | Eaton Square / Consent Tool | Stores cookie preference selection | Typically 6-12 months | Necessary |
| PHPSESSID (if applicable) | Eaton Square | Maintains session state | Session | Necessary |
| __cf_bm (if applicable) | Cloudflare | Bot protection | Short-lived | Necessary |
Analytics Cookies (Google Analytics / GA4)
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years | Analytics |
| _ga_* | Google Analytics | Stores session state | 2 years | Analytics |
| _gid | Google Analytics | Distinguishes users | 24 hours | Analytics |
| _gat / _gat_* | Google Analytics | Throttles request rate | 1 minute | Analytics |
Analytics / Behaviour Cookies (Microsoft Clarity)
Microsoft Clarity is used to generate heatmaps and session recordings, helping us understand how visitors interact with the site. No personally identifiable information is captured.
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _clck | Microsoft Clarity | Stores a unique user ID and preferences | 1 year | Analytics |
| _clsk | Microsoft Clarity | Connects multiple page views into one session recording | 1 day | Analytics |
| CLID | Microsoft | Identifies first-time visitor from Clarity | 1 year | Analytics |
| ANONCHK | Microsoft | Helps determine if a request is from a user session | Session / short-lived | Analytics |
| MR / MUID (may be present) | Microsoft | Tracking / analytics identifier | Variable | Analytics |
SEO / Crawl Cookies (Ahrefs)
Ahrefs is used to crawl and audit our website for SEO purposes. The data collected helps us monitor site health and search visibility.
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _ahrefs_* | Ahrefs | Facilitates site crawl and SEO auditing | Variable | Analytics |
Marketing / Advertising Cookies (Meta / Facebook Pixel)
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _fbp | Meta | Stores and tracks visits across websites for advertising | 3 months | Marketing |
| fr (may be present) | Meta | Ad delivery and measurement | 3 months | Marketing |
4. Managing Cookies
You can manage cookies through your browser settings and delete cookies stored on your device.
Please note: disabling cookies may affect website functionality.
Schedule of Cookies
Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.
Strictly Necessary Cookies
We use the following strictly necessary cookies:
Analytical/Performance Cookies
We use the following analytical/performance cookies:
| COOKIE NAME | DATA STORED | WHEN DOES IT EXPIRE? | DESCRIPTION |
|---|---|---|---|
| _ga | A random string of letters and numbers | By default it is set to expire after 2 years, although this is customisable by website owners. | This cookie name is associated with Google Universal Analytics . This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. It can not be used to identify you. |
| _gat | A random string of letters and numbers | 1 minute | This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It can not be used to identify you. |
| _gid | A random string of letters and numbers | 24 hours | This cookie name is associated with Google Universal Analytics. It appears to store and update a unique value for each page visited by a user. It is not used to identify you. |
| _pk_id.xxxxx | A random string of letters and numbers | Just over 1 year. | This cookie is associated with Innocraft Analytics, and is used to track visitor interactions on the website. It is used by us to make improvements to the site. It is not used to identify you. |
| _pk_ses.xxxxx | A random string of letters and numbers | About 1 year | This cookie is associated with Innocraft Analytics, and is used to group your interactions with the site into a series of actions for the time of your current visit. It does not collect personal details, and is used by us to make improvements to the site. |
| _pk_hsr.xxxx | A random string of letters and numbers | A session cookie, expires when the browser is closed. | This cookie is associated with Innocraft Analytics, and is not always present. When it is present, this means we are performing Heatmapping and Session Recording experiments on the site. We do this to understand how people are using the site so that we can make improvements to the content and user experience. It is not used to identify you. |
Functionality Cookies
We use the following functionality cookies:
| COOKIE NAME | DATA STORED | WHEN DOES IT EXPIRE? | DESCRIPTION |
|---|---|---|---|
| wordpress_logged_in_ | Your login details in an encrypted form | Session Cookie, expires in 2 days. | WordPress uses this cookie to indicate when you’re logged in, and who you are. |
Third Party Cookies
We use the following third party cookies:
| COOKIE DOMAIN | DATA STORED | WHEN DOES IT EXPIRE? | DESCRIPTION |
|---|---|---|---|
| .paypal.com | Random Strings | Varies, can be cleared manually from the browser. | PayPal Payment Gateway. If your browser block third party cookies you will not be able to use the secure online payment gateway. You can find more information here: PayPal Cookie Policy |
| .google.com | Random Stings | Varies, can be blocked or cleared manually from the browser. | Eaton Square advertises using Google My Business. These cookies are used used by Google for personalised ad targeting and comply with the the Google Privacy Policy. You can find more information here: Google Privacy Policy |
Closing Note
We do not use any personal information provided to us for any purpose other than doing business, and we have your best interests at heart. We do not sell your information to third parties, and we take every reasonable measure to ensure that all information that may be of a personal nature is securely stored.
If you ever have concerns, please get in touch immediately so that we can address them.
