COLLECTION
Aruba & Aruba Bay
Aruba & Aruba Bay is more than flooring — it’s a statement of refined taste, forward-thinking responsibility, and commitment to sustainable design that protects our planet’s future.
In the world of refined interiors, true luxury extends beyond aesthetics—it embodies values, foresight, and a lasting commitment to quality and responsibility. Aruba & Aruba Bay capture this evolution in conscious design.
Elegance meets ethics
Crafted from ocean-bound plastic waste, these elegant carpets are not only visually and texturally exquisite but also represent a sophisticated response to one of the planet’s most urgent environmental challenges.
Choosing Aruba is more than a design decision; it’s a declaration of refined taste and forward-thinking responsibility. For those who curate interiors with purpose and artistry, Aruba is not merely a carpet—it’s where elegance meets ethics.
Every year, millions of tonnes of plastic threaten our oceans. Aruba intervenes before that waste reaches the water, transforming it into a soft, luxurious yarn that mirrors the beauty and warmth of natural wool. This is circular innovation at its finest—where discarded materials are reborn as timeless design.
At Eaton Square, we believe true luxury is not just seen or felt—it’s lived. The Aruba Collection reflects this philosophy, proving that sustainability and sophistication can coexist beautifully. By turning a global problem into an inspired design solution, Aruba stands as a testament to what modern luxury should be: meaningful, responsible, and enduring.
About
True sustainability begins with transparency. Understanding where materials come from and who collects them ensures traceability and accountability throughout the supply chain. It also allows us to protect the planet while empowering the coastal communities working tirelessly to keep our oceans clean.
That’s why Eaton Square has partnered with #tide, an organisation dedicated to transforming ocean-bound plastic into premium, long-lasting materials while creating fair employment opportunities and driving measurable environmental change. Together, we’ve created the Aruba and Aruba Bay collections—made from ocean-bound plastic waste collected by fishermen in Southeast Asia and Mexico.
Reducing the carbon footprint
This collaboration not only helps reduce CO₂ emissions and ocean pollution but also supports local economies through fair wages, organised beach clean-ups, and waste management systems. The plastic used—sourced from Thailand, Indonesia, and the Philippines—is 100% certified ocean-bound plastic, defined as mismanaged waste within 50 km of coastlines or waterways where disposal systems are lacking.
Through #tide’s award-winning upcycling process and mono-material innovation, discarded plastic is transformed into durable raw material suitable for high-quality carpets. By choosing this method over virgin plastic, we protect marine ecosystems, advance circular design, save up to 52% in energy, and reduce the carbon footprint by as much as 80%—helping to shape a cleaner, more sustainable future.
Plastic Collected Since 2021
Since 2021, #tide has collected and processed the equivalent of 240 million plastic bottles — preventing an estimated 2.4 million kilograms of plastic from entering the ocean. This represents one of the most significant ocean-bound plastic interception efforts in Southeast Asia, with verified, auditable results.
240 Million Bottles
The equivalent of this amount of bottles has been collected and processed through #tide's coastal collection network since 2021
2.4 Million kg
Reduction in plastic leakage into the ocean — verified and traceable
Ocean-Bound
All materials collected within 50km of coastlines, classified and certified as ocean-bound plastic
Livelihoods & Coastal Community Development
#tide's collection network creates real economic opportunity in coastal Thailand. With more than 200 registered collectors — and the capacity to scale to 1,500 — the program delivers direct income to underserved communities while building a resilient, inclusive workforce.
200 Registered Collectors
Active collectors in Thailand today, with infrastructure to scale to ~1,500 as demand grows
60% Women Collectors
Female representation in the collector database, driving economic empowerment at the grassroots level
80% Women in Workforce
Gender inclusion is central to #tide's model — women lead collection and processing operations
400–500 Lives Impacted
Indirect beneficiaries including families and dependents of direct collectors
27,400 baby turtles hatched
#tide's conservation efforts go beyond waste collection and contribute directly to the protection of biodiversity. A standout example is the success in Mexico, where #tide Costa Maya has supported beach clean-ups and a turtle conservation centre located in Mahahual (Yucatan Peninsula).
Between 2023 and 2025 an impressive 27,400 baby turtles successfully hatched in this area. This is a testament to #tide's commitment to protecting and restoring ecosystems threatened by plastic pollution.
This initiative highlights #tide's holistic approach, which, alongside reducing ocean plastic, also supports ecological balance.
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